![]() ![]() 1 As the appetite for, and circulation of artistic, decorative, domestic and culinary materials grew among European audiences during the seventeenth century, so too did their textual representations and reflections. ![]() The Renaissance, itself already a transnational phenomenon, has increasingly been seen as a global movement with the integration of travel narratives, almanacs and utopian fiction as key texts, as well as thematic overviews which reconsider the place of global trends such as trade, exoticism, material exchanges and new conceptions of spatial relations. Literary scholars have long been aware of the global forces which shaped English cultural production in the early modern period. This process was part of a larger intellectual network, in Europe and beyond, which, through history, theology and early attempts at anthropology, sought to understand and historicise European relations with their new trading partners. Corporate ideas about trade and international relations took on cultural capital in early modern London, and around the globe. ![]() The functioning of a state or economy, the relationship between Europe and its ‘others’, even the ontology of the corporation itself, relied on language which was deployed, tested and refined in contemporary literature. Haydon considers a varied set of texts, including drama, pageantry, and poetry, as well as fictional and ‘factual’ prose from across the globe, to try and capture something of the interplay between fiction and economics. Conversely, literary scholars have noted the profound impact of global political economies in early modern literature, though often without observing the centrality of the corporation to the development of that political economy. Historians of the corporation have recognised the importance of writing to corporate activity, and the creation of corporate identity, but have not considered the corporation’s relationship with fictional, or literary, texts. In chapter 4, Liam Haydon considers the role of the global corporation in making literature, and the role of print culture in making the corporation.
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